WIRED’s interview is decent with some interesting background, like the experimentation with a timeline interface a la Pebble Time. The real gem in this story is that Apple gave WIRED a gallery of Apple Watch UI assets. I’m fascinated by the intricacies of the Watch’s software design. It is cool to see Apple publicise this aspect of the device in similar regard to how they present their custom alloys of aluminium, steel and gold in marketing. It shows they care about it.