The New Siri Remote

Apple:

The all-new Siri Remote features an innovative clickpad control that offers five-way navigation for better accuracy, and is also touch-enabled for the fast directional swipes Apple TV users love. The outer ring of the clickpad supports an intuitive circular gesture that turns it into a jog control — perfect for finding a scene in a movie or show. And with its one-piece aluminum design, the new Siri Remote fits more comfortably in a user’s hand.

It feels a little silly to be commending something as primitive as a TV remote, but the new Siri Remote deserves it. When Apple responded to the butterfly keyboard backlash, they simply reverted back to a tried-and-trusted design. The Magic Keyboard in the 2019 MacBook Pro was near-identical to what they shipped before — prior to the butterfly fiasco that is. It was a crowd pleaser but also a little boring. Had they really learned nothing in that four year span of misery?

The new Siri Remote is not retracing the past. It’s a robust combination of the Apple Infrared Remote and the trackpad Siri Remote, squarely addressing the failings of the latter. There’s no glass surface anymore, so it should be more durable and not prone to breaking upon being dropped or knocked off the coffee table. There’s asymmetry that you can feel with your fingers, so your brain can know which way is up just by touch. There is a physical D-Pad arrangement with labelled indicators, so you can do traditional up-right-left-down navigation like every other TV remote on the planet. And yet, at the same time, Apple didn’t lose the best bit of the trackpad: the ability to swipe the trackpad to zoom through a list of items. The circular D-Pad doubles as a capacitive touch surface (the “clickpad” as named by Apple marketing) so you can still do the same gestures on it. A new innovation: if you move your finger in a circular motion around the outer edge, it scrubs through the playing video just like an iPod clickwheel.

One let down is the lack of Find My integration, or even a simple beeper so you can make it ping if you misplace it. The omission of this functionality was made only more stark by the fact Apple chose this same event to sing the item-finding praises of the long-rumoured AirTag tracker. This remote should be harder to lose though; it is less likely to fall down a sofa simply because it is bigger and chunkier. Switching from an all-black finish to silver aluminium also makes it easier to see in the dark.

The other let down is the price: $59 for a remote is exorbitantly high. You can buy an entire Chromecast for less than the price of the Siri Remote. Unfortunately, the entire Apple TV product remains poorly priced. They refreshed the Apple TV 4K’s internals with an A12 chip, but it’s still sold at the same $179 price point and more ridiculously still, the Apple TV HD remains on sale — hardware unchanged aside from bundling the new remote — for the same (inflated) price it debuted at in 2015.

The A12 chip and the overhauled Remote do just enough to serve as a signal that Apple is committed to keeping the Apple TV around. I can allay my fears about its discontinuation. But clearly, there’s a lot more to be done in the living room and I hope Apple has more coming down the pipe in both hardware and software.

No iPhone Mini No More

9to5Mac:

Kuo says the 5.4-inch size is gone but there will still be four phones in total. It will just be a simpler affair: two high-end ‘Pro’ phones with 6.1-inch and 6.7-inch screens and two lower-end models with the same 6.1-inch and 6.7-inch sizes.

Before the 12 came out, I pondered quite openly whether the Mini was going to meet the market appropriately. It intuitively felt slightly off. Smartphone users like big screens and the Mini simply doesn’t deliver that. There’s been a lot of reporting around how the iPhone 12 mini has lagged behind the other iPhone 12 models in sales. It’s not an outright flop but it doesn’t seem to have performed up to Apple’s expectations either.

I continue to believe the Mini’s existence was largely motivated by concerns of price point rather than form factor. Apple needed a new phone to sell at $699 and it couldn’t match what it achieved with the iPhone 11 series this time around. For various reasons that probably involve OLED and/or dreaded 5G demons, the base model 6.1-inch iPhone price increased by $130 this year. So, the Mini was introduced to keep the $699 placeholder, as it were.

The news from Kuo backs up that theory. Apple doesn’t really care for the smaller size, they want the price points. By 2022, the components of the 6.1-inch model will have gone down and Apple will be able to sell it as the cheap flagship again. Moreover, the report alludes to the existence of a non-Pro 6.7-inch device. This new device SKU mean Apple will make the biggest iPhone screen size accessible to more people than ever. Using the current lineup’s pricing as a guide, the 2022 6.7-inch iPhone would be almost $300 cheaper than the 6.7-inch iPhone 12 Pro Max Apple sells today.

Apple Discontinues HomePod

Apple, via TechCrunch:

HomePod mini has been a hit since its debut last fall, offering customers amazing sound, an intelligent assistant, and smart home control all for just $99. We are focusing our efforts on HomePod mini. We are discontinuing the original HomePod, it will continue to be available while supplies last through the Apple Online Store, Apple Retail Stores, and Apple Authorized Resellers. Apple will provide HomePod customers with software updates and service and support through Apple Care.

When the iMac Pro was discontinued a week ago, there wasn’t much to fuss about. It is going away for obvious reasons. The iMac Pro was already feeling squeezed by the existence of high-end iMacs and the Mac Pro, and it will soon be unnecessary altogether with performant-yet-near-silent Apple Silicon iMacs in the offing.

The discontinuation of the HomePod is not so straightforward. The statement Apple gave to TechCrunch makes it very clear that there is not a new model just around the corner. This is the end of the road.

Honestly, the decision to cancel it feels like a misstep. The HomePod was overpriced but it was differentiated. The HomePod mini doesn’t really excel at anything. The mediocrity of the Mini’s sound quality means it leans much more heavily on the ‘smart’ component of being a smart speaker, and we know that Siri lags behind Alexa and Google Assistant in many ways. By focusing on the HomePod mini, Apple is implicitly focusing on Siri. Whether they actually make meaningful progress there is an open question.

The HomePod mini’s sound is fine for its size but its bass response and clarity — particularly at higher volumes — do not compare. I regard the Mini as something you put on your bedside table or in the kitchen, whereas the HomePod is a nice voice-controlled living room speaker. I’m not sure a replacement for that product exists, at least for Apple Music users. The closest I think you can get is the Echo Studio … which looks like a knock-off HomePod.

Siri's 'Intelligent' Default App Preferences

TechCrunch:

Apple has clarified that the iOS 14.5 beta is not actually allowing users to select a new default music service, as has been reported. Following the beta’s release back in February, a number of beta testers noticed that Siri would now ask which music service they would like to use when they asked Siri to play music. But Apple doesn’t consider this feature the equivalent to “setting a default” — an option it more recently began to allow for email and browser apps.

Instead, the feature is Siri intelligence-based, meaning it can improve and even change over time as Siri learns to better understand your listening habits.

When you swipe down on the iPhone’s home screen, you enter Spotlight. You type characters into the search field to quickly find an installed app on your phone. Before you type anything though, at the top of this view, there are four apps instantly visible: Siri Suggestions. Siri, or stripping the personified branding away, the operating system analyses your behaviour patterns to try and show you the app that you want, right upfront. I find it useful. A lot of the time, the app I intended to search for is actually just there, waiting for me. Swipe down, see the app icon, tap to launch, done.

Imagine instead that if upon opening Spotlight, Siri would launch the app it thought I wanted immediately. It would be infuriating. When it got it right, it would be cool but it won’t be able to get it right every time. These systems are always going to make mistakes, so you can’t go all in on a feature like that. Suggestions or recommendations are about as far as you can go without being frustrating. Even if it is was correct 49 times out of 50, that one time it is wrong will mean you will never use it again.

This latest music app situation falls directly in that latter camp. Through this TechCrunch article, Apple is very determined to say that the app picker UI is only a guide for Siri rather than a strict default app setting. If the actual behaviour of the feature reflects that, and Siri will sometimes change its mind about which app to use for a music request … that’s simply dumb. The central point of this feature is to make it so people don’t have to append ‘on Spotify’ / ‘on Pandora’ to the end of their voice requests. But if the unqualified form can’t be relied on to do that and work the same way every time, it’s pointless. The moment Siri decides to go off-piste and chooses an app you don’t expect it to, user confidence in the feature will crater and everyone will revert back to saying each command out in full.

Removing the need to specify the name of the third-party app is a good idea. Tying arbitrary and opaque machine learning decision-making to it is not. This feature should be implemented in the boring but reliable way: let the user pick a default app for each category of media from a list in Settings.

The Current Apple TV Doesn't Make Sense

Six Colors:

In the end, I’m left with the same feeling I had yesterday: Even after Apple has removed the two biggest reasons to buy an Apple TV (exclusive access to AirPlay and Apple’s video content), there is a whole collection of small reasons to buy an Apple TV. But of course, they all require that users pay a large premium—not the usual step-up for Apple products over the competition, but a fivefold increase in price. (Imagine if AirPods Max cost $1800.)

Some people will pay that premium. A lot of people won’t—and aren’t.

First off, Apple deserves some credit for cannibalising its own product so freely. Part of the reason the Apple TV feels a bit irrelevant at the moment is because Apple has chosen to convert some of its proprietary features into commodities. Whilst they had to relinquish control to some degree to broaden the availability of its TV+ original content, it didn’t have to offer ways for long-time iTunes Store customers to access their library of purchases from non-Apple devices .. but it did. A company that can cannibalise itself without fear is not a common thing.

All that being said, the current Apple TV hardware proposition is not good. It’s simply too expensive. A box that offers music, movies, photos, workouts and games through an Apple-designed interface is a desirable product, but it’s not worth $179. It’s not worth $149 even; the price that Apple still charges for the 1080p Apple TV.

That doesn’t mean Apple should get out the set-top box business. They totally should make one. Just like Apple thought it was worthwhile to make an entry-level smart speaker, there’s space in the market for an Apple streaming device. It supports all of Apple’s content services, from fitness workouts to photos, videos and games. Plus, it helps Apple participate in the connected living room, something that will become even more significant as the company prepares a renewed push for HomeKit and the wider Apple smart home ecosystem.

I’m not saying Apple has to stoop to the levels of $40 bargain bucket streaming sticks like those from Amazon and Roku. They are perfectly respectable products for what they are but that low-end isn’t worth Apple’s while.

What I want, what everyone wants, is a modern Apple TV with an updated processor. We will pay for the niceness. At $99, we’re sold. Like all of Apple’s products, the Apple TV should aim to fill the segment of the market that toes the line between being accessible to the masses and being aspirational luxury.

Unlock iPhone With Watch When Wearing Mask

9to5Mac:

Apple today released the first developer betas of iOS 14.5 and watchOS 7.4, bringing a major change to the integration between iPhone and Apple Watch. For the first time, you can now use your Apple Watch to unlock your iPhone when you’re wearing a face mask.

As of iOS 14.5, if the iPhone detects you are wearing a mask, you can use your unlocked Apple Watch as the identity key to let you in to your phone. Even for a first beta, it works really well. It’s fast. Written down, it sounds analogous to the macOS feature, but it feels very different when you try it.

Unlocking your Mac with your watch is comparatively sluggish. I guess this because the Watch is always passively ‘connected’ to its paired iPhone when in Bluetooth range, whereas when the Mac login screen wants to authenticate, it is searching for the user’s nearby Watch afresh each time. Moreover, the iPhone benefits from iOS’s slick lock screen transitions that guide the user smoothly through the unlocking process and the nice animations help to mask over some of the wait period.

I can only assume this has been on the cards ever since the pandemic reared its head. In iOS 13.5 last year, they rushed out what they could to improve the Face ID experience in the context of the pandemic. Many months later, they now have had the time to achieve a more sophisticated implementation of that goal, and that’s what we are seeing in iOS 14.5.

Some of the community reaction to this feature appearing in the beta can be summed up as follows: this means the iPhone 13 will not sport a fingerprint sensor, as Apple is resorting to fix the mask problem through software. Personally, I can’t make that connection.

The iPhone 13 feature set is independent to the needs of the current iOS user base. Even if you assume that Apple has always planned for this year’s iPhone to have Touch ID, they couldn’t not do this in the meantime once COVID hit. Apple has hundreds of millions of active Face ID-only phones out in the world to support. Plus, it will sell hundreds of millions of Face ID-only phones in the months leading up to this fall’s iPhone season, and hundreds of millions more for several years after that. (And not everyone has a Watch, of course.)

Apple TV+ Free Year Trials Extended Again

9to5Mac:

Any current customers with free trials set to end in the February to June period will now see those subscription renewals pushed out to July. Similarly, customers with an annual subscription that expires between February and June will also get the same additional months of service at no additional charge.

I am not surprised that they have to do this. Even before COVID struck, I was mentally modelling that they would need to repeat the free year trials at least one time over. The mechanics are slightly different to what I had predicted. In my head, I expected them to simply re-up the hardware offer; buy another Apple device, get another year.

What Apple has done instead is push back the renewal dates of those active trials. If you subscribed on the same day as the service launched — November 1st, 2019 — your free promotion essentially lasts nine extra months.

A subscription that was originally set to end on November 1, 2020 will now continue until July. However, anyone subscribing for the first time sees no such benefits. If you activate a new Apple device from today, your renewal date will be exactly one year out. Reading between the lines, Apple believes (or at least hopes) a TV+ subscription will be worth paying for in July.

Again, this should not come as a surprise to anyone. A library of exclusive newly-made originals takes time to build up. What is a little bizarre is why they didn’t announce the July date in October. It is surely a little embarrassing for Apple that they have trot back to the press to announce another extension of the ‘one year’ trials so soon, when the first extension happened so recently that it is still fresh in people’s minds. It feels like a public echo of internal flip-flopping.

Marking TV+ down as a failure at this stage is simply premature. I don’t know if it’s going to be a long-term success … but I recognise it’s too early to call it either way. It is true that If the TV+ strategy was adopted by a startup, of course it would fail; a standalone company simply doesn’t have the resources to backstop the early years of growth. For Apple, financials are not a practical concern. As long as it is committed at the executive levels to invest fiercely in originals for three-to-five years, accepting little to no monetary return in the meantime, it should be fine.

Apple Fitness+ Launches

They did a good job with this. It’s not a deeply technical proposition but sometimes simple ideas and good execution are all you need. Fitness+ is high quality and well produced workout videos overlaid with live metrics readouts from a connected Watch. Straightforward, technologically trivial, but effective.

I’m not sure if I would pay a dedicated $9.99 per month subscription plan for it. I have never subscribed to any other online fitness scheme stuff. However, Fitness+ is incorporated into my Apple One Premier plan and it is undisputedly a solid value add that makes me less likely to cancel.

This would be less of a sticking point if Apple had a reasonably-priced Apple TV for people to buy.

One of the few issues with this 1.0 release is that Fitness+ workouts do not work with AirPlay. When you select a fourth- or fifth-generation Apple TV from the outputs list in the Fitness app video player on iPhone or iPad, it seamlessly launches the tvOS Fitness app on the big screen and navigates to the same place. It’s like a deep link shortcut. This is fine if you are an Apple TV household, but owners of other AirPlay compatible devices — like the plethora of smart TVs that now integrate AirPlay 2 natively — are left out in the cold. When you try to connect to one of these outputs, Fitness+ sends the audio stream but the video signal is simply black.

Some have speculated this limitation is in place is because of DRM and piracy concerns. I don’t think that is the reason. First released in 2010, AirPlay was designed with Apple’s content licensing requirements in mind from the beginning. That’s why you can freely AirPlay content from the iTunes Store like your purchased movies or stream from Apple TV+, Netflix and countless other services. AirPlay is a DRM friendly technology. I think the reason Fitness+ currently does not support it is because of how the metric overlays are implemented. My understanding is these are not being encoded into the realtime video stream, but superimposed by the GPU as separate layers and rendered as iOS views. Therefore, Apple needs to do a bit more work to get the transmitted AirPlay stream to include these elements.

In terms of the future of Fitness+, there are obvious routes for Apple to follow. To better compete with the likes of Peloton, Apple needs to embrace the social gamification aspects of online fitness with things like friends leaderboards and broadcast live workout sessions, which would allow the hosts to shoutout participating members. And as beautifully dressed as the Fitness+ studio is, I would welcome a change of setting every now and again; perhaps film trainers running around a park or visiting famous sites like Olympic stadiums. These are the kind of avenues that Apple should explore if it wants to give Fitness+ longevity beyond the COVID-induced fad of at-home fitness.

Anticipating M1X

The M1 chip is so fast that I have zero doubt — zero — that Apple can make a higher-end chip to easily supersede its entire lineup of Intel laptops and desktops in performance. As an owner of an ageing 2016 MacBook Pro with a mostly-broken keyboard, I’m so looking forward to it.

The M1 runs inside a 10-15 watt power budget. The fanless M1 MacBook Air already bests the high-end Core i9 16-inch MacBook Pro on most single-core CPU tasks. There’s no need to imagine about if Apple can deliver a high-performance chip; you literally can go into an Apple Store and already buy it. The definition of an existence proof.

What is still up for speculation is how much higher can an “M1X”, or whatever it’s called, push the performance inside the larger thermal envelope enclosures of iMacs and 16-inch MacBook Pros. For reference, the current 16-inch uses Intel CPUs that are designed to run at around 45 watts, or about triple what the M1 requires.

This is where the guessing comes in. I think Apple can eek out more from the current chip architecture. By letting the cores run slightly hotter at moderately faster clock speeds, those 1700 Geekbench scores can be bumped up to the 2000-2200 range. At least for this first generation, that’ll more than suffice. Then, they can invest the rest of the power budget into boosting multi-core performance. A Bloomberg report published today suggests Apple is working on of 12-core, 16-core and even 20-core CPU designs for the ARM MacBook Pro. That’ll certainly do the job. Remember, the highest-spec MacBook Pro you can buy today features an 8-core CPU.

Frankly, Apple could use the exact same CPU cores in the M1X as they have shipped in the M1, and just have way more of them. They are plenty fast enough for single-core tasks after all. The only areas the M1 falls short in comparison to the current Intel 16-inch MacBook Pro’s is on the multi-core benchmarks. An M1 with a souped-up core count would be perfectly appropriate for the 2021 MacBook Pro. If they can go further, by increasing clock speeds as well, that’s just gravy.

The Apple TV+ Website

The TV app is pretty bad across the board, as I have discussed many times before and will seemingly have to talk about it again with no announced changes on the horizon.

The degree to how bad it is varies per platform. The available features and UI differ wildly depending on which device you are using to access the Apple TV app. The tvOS Apple TV app version is by far the best expression of the app. Then, you have the app for smart TVs and Amazon Fire/Roku (and soon, games consoles) which try to mirror the tvOS experience and somewhat achieve it. The iPhone and iPad interpretation of the TV app trails significantly behind that, and even further back you have the primitive Mac app which doesn’t support the basics like the ability to autoplay the next episode or skip the intro. I’d argue the implementations of those features on tvOS and iOS are mediocre, but the Mac doesn’t have them at all.

However, the award for the worst experience belongs to the Apple TV+ website found at tv.apple.com. Since the service launched on November 1st 2019, the website has always been incredibly barebones. It is a single flat list of Apple TV+ shows and movies, there’s no Channels or iTunes Store content here, arranged in a seemingly random order with no way to filter by content type, genre or release date. At launch, this was just about passable because the service had only 8 titles. A year on, it is simply embarrassing.

There’s no Up Next queue, no search field and also no support for autoplaying the next episode or skipping intros. You can’t even access all the content that is on TV+ through the website: library titles like Long Way Down, Long Way Round or the classic Fraggle Rock episodes are not listed at all. Occasionally, flagship Apple originals like Servant are inexplicably missing.

The web app, if you can call it that given how it is just barely more sophisticated than a static HTML page, also suffers from reliability issues. Many people are unable to actually play content successfully on the website, as odds on you will be presented with a black screen where the video is supposed to be. This issue occurs most frequently when using browsers other than Safari and Chrome. Apple also requires the logged-in account to have a credit card on file before you are allowed to attempt to watch anything, even with an active paid subscription. This restriction does not apply for any of the platform apps.

Apple doesn’t release usage statistics but I expect the web is a popular way people try to access TV+. For one thing, the web app is the only option for Windows and pre-Catalina macOS users. Moreover, with no native Android app in sight, I’ve seen a lot of people try the website on their non-Apple phones and tablets to catch Ted Lasso or the Peanuts specials or whatever. These are all potential customers, ready and willing to pay for Apple’s services.

As a company, Apple has never been known for its web apps, but it’s not like it doesn’t know how. Apple Music has a decent web client. The iCloud.com apps are technically sophisticated and reasonably feature-rich, particularly the iWork web apps.

Perhaps even more frustratingly, Apple’s very own marketing pages for TV+ feature a dynamic and appealing carousel of TV+ content; you have to scroll down a little to see it. This layout should be the basis of a TV+ web app, and frankly the richness and aliveness of it should inform the future of all the native Apple TV apps too.

The 5G iPhone 12

At the beginning of the year, before rather more world-threatening matters took hold, I was toying with an idea to make a review compilation of all the 5G adverts being shown on TV by carriers. What I’d noticed is just how many of these ads would demonstrate things that had nothing to do with 5G at all. Invariably, they would depict feats that would have been perfectly achievable on a LTE network, or take place in contexts where people would have had access to fast broadband and WiFi anyway. It would have been a fun video.

Just like how television manufacturers forced 3D onto the market because they needed something new to try and entice buyers, 5G is driven by carriers trying to find reasons for customers to upgrade their plans and their phones in an age of ever-elongating phone replacement cycles. Carriers have also had to commit to huge outlays in order to get 5G deployed, so they are basically forced to promote it to reclaim their investment.

5G is the future, but as far as I’m concerned there’s no rush. Last year, Android phones started cropping up with first-generation 5G support. The 5G coverage area was so small, it basically wasn’t available to anyone and it didn’t matter at all. Fast forward a year, and coverage is better. Not ubiquitous by any means, but at least it exists.

I'm not exaggerating on the number by the way. I CMD-F'ed the YouTube closed captions file. "5G" was said seventy times during the event.

Enter the iPhone 12. One of the first slides projected on the Steve Jobs Theater stage by Mr Verizon read “5G just got real”. But has it? I still can’t muster up one reason why anybody needs 5G today. Even if you assume universal network availability, there is nothing that you do with a phone that demands higher download speeds than what a decent LTE connection offers. I look to Apple to introduce new technologies and show us why we need them. Apple may have said the word 5G seventy times during its hour-long presentation but at no point could it come up with a meaningful use case. Usually, Apple only adds features to the iPhone when it has end-user motivation to do so. Unfortunately, with 5G, I think they are participating in the smoke and mirrors 5G racket just as much as the carriers are.

I get it. Market forces mean they kind of needed 5G in the iPhone this year, especially to keep up in geographies like China where 5G deployment is further along. The carriers are thrilled they now have four mainstream phones to push the 5G agenda with, and that will undoubtedly benefit Apple’s bottom lines too. I’m not saying Apple shouldn’t have done 5G now. I guess I am disappointed that they have joined in on the charade. 5G should have been presented as an arrow in the quiver of iPhone 12 features, not the primary reason to upgrade your phone.

Apple has spent so much of its feature budget this year on 5G, their hand is forced to act like it’s something that it is really not. At one point, Cook tried to argue that 5G is good for security because it will mean iPhone users won’t have to connect to public unsecured WiFi as often. Like, come on. It’s a nice to have as far as future-proofing the device is concerned, but that’s about it.

Apple Announces Fitness+

Apple:

A new fitness experience for everyone, powered by Apple Watch. World-class workouts by the world’s top trainers. New workouts every week. Work out how and where you want.

There are some people who miss the days when Apple only made shiny pieces of metal. I am not in that camp. I have no problem with Apple rolling out new services, as long as they are made with purpose and care. Fitness+ fits the bill. It’s a really nice integration of Apple’s ecosystem to bring something new to home fitness courses. The interaction between the recorded video and the user’s on-screen health metrics is useful and simple for prospective subscribers to understand.

In all likelihood, the Fitness app will do a better job at presenting a catalogue of video than the TV app.

Although we can’t test the app yet, the marketing screenshots are promising. It looks like a well made app, with some signature Apple niceties sprinkled on top. There are some obvious paths for future expansion, such as offering live sessions or audio-only workouts for when you are exercising outside with your Watch and AirPods, which I’m sure Apple will get to in the fullness of time.

Until I can try it out for myself (“by the end of the year”), the only criticism I have is that the service will require a Watch. The Fitness app on iPad and Apple TV won’t let you do anything unless it can sense that a nearby Watch is present. This seems like an unnecessary artificial limitation. It is true that the unique parts of the service do depend on the Watch, but I think it’s stupid that the rest of my (non-Watch bearing) family won’t be allowed to use the Apple TV to follow along with the virtual classes and do some exercise.

When I was watching the presentation live, before the denouement of the Fitness+ section, I was expecting a $4.99 per month price point. Fundamentally, Fitness+ is workout videos with some overlaid metrics. Apple can pump these out with relatively low overheads. So, $5 felt about right, to match the value proposition as Arcade and TV+.

With that expectation in mind, I was taken aback when they said it was $9.99 per month (or $80 a year). Music is $9.99 because you get truly unlimited music and streaming music market is tightly controlled. News+ is $9.99 because Apple has to pay publishers. The content offered by Music and News has a marginal cost, which is not true for TV+ and Arcade. Those services have fixed cost financials; Apple doesn’t pay each time a user consumes games or TV shows, it only has to lay down the upfront cost of commissioning them. Hence, only $5.

Fitness+ is a fixed cost service, but it has higher-rate pricing. From the business side, Apple is going to singing for the hills if they can accrue millions of Fitness+ subscribers. It will easily be their most profitable service per customer. In the scheme of things, producing a set of fitness videos on a weekly basis is relatively inexpensive. Their outlay on a single TV+ show will easily cost more than running the entire the Fitness+ service for years.

That being said, it doesn’t matter how much it costs to make, it’s what the market can bear. At $9.99, Fitness+ is legitimately competitive with other workout plans. I clicked on a handful of fitness apps in the App Store, and Apple’s offering is coming in at the same price or sometimes slightly cheaper. For instance, Peloton’s digital subscription is $13. Fitness+ is not a direct competitor to Peloton’s business, but it plays in the same space.

Moreover, Apple has an ulterior motivation. It’s the bundle. As soon as I saw the Apple One pricing slide, any doubts I had about the chosen pricing were explained away on the spot. By making Fitness+ cost a lot, the Premier bundle looks way more appealing. The Premier bundle boasts a $25 saving on a $29.95 monthly price. Almost half of that discount is enabled by Fitness+ being part of Premier, a service that costs Apple almost all no money. Brilliant.

New App Store Rules For Streaming Games Services

Apple:

Streaming games are permitted so long as they adhere to all guidelines — for example, each game update must be submitted for review, developers must provide appropriate metadata for search, games must use in-app purchase to unlock features or functionality, etc. Of course, there is always the open Internet and web browser apps to reach all users outside of the App Store.

Each streaming game must be submitted to the App Store as an individual app so that it has an App Store product page, appears in charts and search, has user ratings and review, can be managed with ScreenTime and other parental control apps, appears on the user’s device, etc.

Firstly, I’m not convinced that any of these rules are actually new policy, I think it’s just the first time Apple has formally written them down. Remember, the iOS beta for the Xbox Game Pass app passed the TestFlight review process precisely because it allowed the user to access one game and one game only.

New or not, these rules suck. I highly doubt Microsoft or PlayStation are going to show any interest in submitting each of their titles separately, which entails uploading hundreds (possibly, thousands) of nearly-identical app binaries that differ only in which game they connect to on the backend.

Apple is also requesting that a new version of the game app is submitted to the App Store when the game is updated, a silly endeavour when the game logic is wholly living on a remote server anyway. At the very least, managing the individual app listings is pointless busywork.

For end-users, it means cluttering your home screen with pages of app icons that all need to be logged into when you launch them. Nobody would choose to use a cloud service in this way. A defining characteristic of the game streaming model is how easy it is to play something new; no waiting for gigabytes of assets to download. Apple’s requirements add barriers to entry which will make the experience less enjoyable for players.

Apple’s current position on this matter is indefensible. Simply, companies should be allowed to make an app that comprises a catalogue of games, and have those games be playable inside the same app. ‘100-in-1 minigames’ apps actually already exist on the App Store. The only difference with streaming services is where the game is physically being rendered.

If Apple was telling these services that they need to be notified when their game library changes, I’d get it. If they mandated a 17+ age rating for the container app’s listing on the App Store, fine. Even if they said game streaming services can only feature titles that have been tested and rated by an official body, like the ESRB which almost all console games are ratified by, I’d understand.

watchOS 7 Forces Out Force Touch

Apple first signalled that pressure sensitivity screens were on the way out with the iPhone XR in 2018. Last year, Apple fully removed the reliance on 3D Touch from iOS in preparation for the iPhone 11 and iPhone 11 Pro’s release. On reflection, the transition has been uneventful. It was a regression — activation with pressure is still faster than a long press — but the difference in speed was small enough that techies quickly forgot to care, and normal people didn’t notice.

In key areas of the system, it was also an opportunity to make the iOS experience wholly better, by removing places where the gestures were overloaded and conflicting, like on the home screen. You still hear occasional grumbles about the loss of the headphone jack, and a lot of people want Touch ID to be offered as an alternative to Face ID. Yet on the eve of iPhone 12, nobody is yearning for 3D Touch to return.

Whereas 3D Touch for iPhone was tacked on years after the platform’s idioms were established, Force Touch was an inherent part of the Apple Watch’s design. The Watch’s small size meant that Apple needed a way to offer users access to additional app actions without taking up valuable screen space. So, the solution they came up with was that a firm press on the display would overlay a menu of buttons, relevant to the current context.

However, Apple is dropping pressure sensitivity from the Apple Watch this year and it is watchOS’s turn to adapt its software for a world without Force Touch. With watchOS 7, all of the old Force Touch menu stuff is deprecated. Instead, developers are expected to incorporate these buttons directly into their app UIs. In the WWDC sessions, Apple proposed a few approaches for how to achieve this.

One suggestion was to add a primary action button at the top of scrolling lists. For example, to start a new message on watchOS 6, you would firmly press on the Messages list to show the New Message button. On watchOS 7, a blue New Message button resides at the top of the list. When you first launch Messages, this button isn’t visible as the default scroll offset hides it. A simple swipe down reveals it and it sticks to the top of the screen whilst the rest of the list bounces, providing some subtle visual delineation of content.

This pattern is a pretty natural transition for list-based apps. But a lot of watchOS apps are not structured as pages of lists. A good number of Watch apps are actually single-screen widget-like experiences. For these kinds of apps, it is less obvious what to do. You can see this play out in the Apple stock apps.

For apps that previously used the Force Touch buttons as pseudo tabs, each providing different views on the same data, Apple appears to have decided that merely tapping on the screen will suffice. In Stopwatch, you tap anywhere to switch between the digital, analogue and hybrid modes. Similarly, tap on the forecast summary in the Weather app to toggle between weather conditions and temperature estimates. This works, but it is a bit undiscoverable and perhaps too easy to trigger accidentally. It’s also a little awkward if the mode you want to flip to is multiple taps away and most people won’t remember the order of screens — just tap and hope I guess.

Calendar used Force Touch to switch between Up Next, list or day view, a tab-like design. But tapping the screen is already used in Calendar to perform navigation, so the standard approach can’t be used. What they landed on was moving the view options out of the app entirely and exposing it as a preference in the Settings app. I hate it. Settings are meant for user choices that aren’t contextual, things that are rarely changed. Yet, I’m constantly wanting to switch calendar views, depending on things like how busy my schedule is and what time of the day I’m checking it.

Other Apple apps are a bit of a free for all. In the Activity app, the new buttons are found by scrolling to the bottom of the screen. Maps exposed all sorts of actions through its Force Touch menu. These are now placed behind a translucent circular button, tucked in the bottom-right corner of the screen. Photos has similarly added a Create Watch Face button, albeit in the bottom-left corner. Calculator put a percentage button in its Force Touch menu; Apple seems to have found no viable alternative location and simply opted to remove the function altogether. A little-known trick in the Workout app is you could press on the End button to reveal a button to cancel it, in case you started a workout accidentally that you don’t want to save and notify your friends about. As far as I can tell, this feature is also no longer available.

At the watchOS system level, users most commonly encountered the need to Force Touch to enter and exit the watch face edit screen. This has been wholesale replaced by a long press. Something that felt fast now feels slow. Just like the iPhone though, it is a manageable loss and I expect people will quickly forget the former elegance.

There is one place where getting rid of Force Touch has made the Watch meaningfully worse to use: clearing your notifications. I get a handful of notifications throughout the day. When my watch taps me, I look down and see what the alert is. Usually, it doesn’t demand a response so I turn my wrist back and the notification goes to Notification Centre. I clear up my inbox about twice a day, usually once at lunchtime and once in the evening. If I know there is nothing that I need to go back to, I simply swipe down on my watch face and press firmly to clear all my notifications away. At least, that’s what I did prior to June.

I can’t do that anymore as Force Touch is gone. watchOS 7’s solution is to put a Clear All button at the top of the list of alerts. This means I have to swipe down to open Notification Centre, then spend several seconds scrolling the list back up to the top where the button is, and then tap it. Even though I am only doing this process two or three times a day, it is a right pain. I had hoped this would have changed over the beta season, but we’re at watchOS beta 7 now and there have been no improvements.

Like with the iOS transition, the execution has been mostly good. I just really hope the Notification Center interaction gets smoothed out. As for why Apple chose to kill Force Touch now, I point to the reports that Apple is about to launch an ‘Apple Watch Series 3S’. Removing Force Touch helps to trim component costs and may make room internally for a slightly larger battery.

Epic's Monopoly Royale

The anticompetitive scrutiny on the App Store has been growing for a while. It’s hard to pinpoint an exact starting point, but a big push came out of Apple’s souring relationship with Spotify. This spat became public in 2018 when Spotify removed the ability to subscribe to its service using in-app purchase. Recent court filings have revealed that the two companies had been privately exchanging tense discourses for several years leading up to that happening. Seemingly following Spotify’s lead, Netflix followed suit later in the same year by removing any ability to sign up in its app. New users would have to go to the web, allowing it to avoid paying Apple a cut of its subscriptions.

It wasn’t so much that Apple had changed its App Store policies, most of the rules currently under public review date back to Steve Jobs. What did happen is that Apple began applying them ever more strictly. It was cracking down on things like Spotify including links in its app that directed people to to sign up online. The enforcement was so stringent that it even extended to banning apps that included help and support buttons because they would indirectly allow users to get to an account creation page, like with a link in the website footer. Today, many companies have resorted to setting up completely separate privacy policy and FAQ pages, stripped of all website navigation, just to appease App Review.

The discontent among big companies gradually evolved into a bigger issue as Apple itself started to seriously invest in building competitors to the services that the App Store was restricting. Spotify’s complaint to the EU holds so much weight precisely because it can make the case that it is disadvantaged in competing against Apple Music. Without that incendiary motivation, this stuff may never have come to the fore in the eyes of government. We’ve even seen Tile testify to a judiciary hearing because Apple is merely rumoured to be entering the smart tracker market.

Epic’s public protest will be remembered as the apex of this fight. It has officially reached the point of no return. Something is going to change. I don’t know how and I don’t know what, but something is going to change. Apple is not going to escape from all of this completely unscathed.

Some people think that Apple will use the Fortnite blackout as the time to reconsider and relax some of its policies to placate Epic and diffuse the looming antitrust lawsuits. I don’t see it. Apple has had plenty of chances to re-evaluate its position and it has plainly chosen to remain steadfast. It’s not budging until it is forced to. I think the likely resolution of the standoff is that Epic relents in a couple of weeks time. They will retract the direct payments feature and Fortnite will then return to the App Store. The stunt has served its purpose as a mildly-embarrassing smear campaign against Apple, and its effect won’t be lessened by Epic backtracking. In fact, that might only serve as legal ammo: Epic could argue that Apple’s retaliatory action was so harsh that it left them no choice but to back down.

Assuming Apple sticks to its convictions, we must wait for some government body to enact change through an arduously long court and appeals process. When the dust settles, there are a few different avenues Apple could negotiate. Possible release valves include supporting applications that are installed outside of the App Store, allowing alternative payment methods, or merely letting Netflix tell its customers that users can purchase its services on the web. I do not expect the 30% cut to be meaningfully reduced: Google Play is living proof that an app store can justify taking 30% even when alternative app distribution options are available.

The money is one thing. Personally, I care more about reining in the power Apple has to deny entire categories of apps from existing. The most recent example of this is Apple’s decision to outlaw all game streaming services. These services pose no risk to the security or stability of the operating system, and frankly provide access to games that have been examined far more meticulously by age rating boards than anything App Review does. Apple has no justifiable reason to ban them, and yet here we are. That just doesn’t sit right with me.

A common refrain in support of Apple’s position is to compare iOS devices to game consoles. Microsoft and Sony operate curated platforms for Xbox and PlayStation, with unilateral control over what software is available and mandatory revenue sharing agreements. If Microsoft is allowed to block Google Stadia from being available on the Xbox, why must Apple be compelled to allow it? I wish I hard a straight answer to this question, but I don’t. Maybe it is just the sheer dominance of the iPhone in consumer culture, it touches lives far more deeply than any generation of PlayStation. I can’t fully vocalise why an iPhone is different to a games console, but it is. The ‘console argument’ may be a legitimate legal defence, but it doesn’t convince me. It’s the old adage: you know it when you see it.

The iMac No One Should Buy

Apple:

Apple today announced a major update to its 27-inch iMac. By far the most powerful and capable iMac ever, it features faster Intel processors up to 10 cores, double the memory capacity, next-generation AMD graphics, superfast SSDs across the line with four times the storage capacity, a new nano-texture glass option for an even more stunning Retina 5K display, a 1080p FaceTime HD camera, higher fidelity speakers, and studio-quality mics.

The iMac has limped along for a decade on the same industrial design and last-gen technology. I think that will be a permanent blot on Apple’s record. It is a poor showing for the company’s only consumer desktop to lag behind the curve so much. This week’s refresh at least rectifies the biggest hole in feature set; the 2020 iMac lineup finally uses SSDs as standard. The T2 chip is new to the 27-inch iMac too, acting as the storage controller for fast read and write speeds, plus the security benefits and other niceties it provides.

The base model specs are pretty stingy, with Apple equipping all the 21.5- and the low end 27-inch machines with 256 GB SSDs. This choice basically forced them to offer a 1TB Fusion Drive as a build-to-order option, although it’s not available for the 27-inch as the T2 only speaks solid state. Zoom back to 2012 for a second, right after the all-SSD Retina MacBook Pro was released. Do you think people seriously thought Apple would still be selling spinning disks in 2020? Crazy right. Predicting a Retina future for every Mac also seemed obvious in 2012, and yet incredulously the base model 21.5-inch iMac display is a very much non-Retina 1920x1080 resolution.

New processor and GPU upgrades are fine but nothing to write home about. The 1080P webcam and ‘studio’ microphone array are welcome inclusions. The nano-texture glass option is interesting in that it shows Apple is looking to bring matte displays to more than just high-end pro products. The option costs $500 compared to the $1000 price jump on the Pro Display XDR. It would be cool to see it on a MacBook soon, maybe as a $200-$300 upgrade. Ultimately, this iMac update boils down to a perfunctory spec bump.

Unless your computer dies and you need a desktop Mac to replace it, I don’t think anyone should buy these iMacs. They just aren’t compelling. When you are buying an all-in-one machine, you are buying a point in time. It’s a non-upgradeable box. This is fine when the box is full of shiny things, all modern and new. From 2010 through 2015 I’d say, the iMac fulfilled that criteria. This was the era of the introduction of things like the razor-thin chassis edge, Retina 5K and Retina 4K displays, P3 wide colour and the like. From about 2016, the product was coasting along but the lustre was gone. Finally, the debut of the thin bezel iPhone X and the iPad Pro in 2018 firmly planted the iMac in yesteryear. Buying these iMacs is committing to technology and design that is already half-deprecated. I would have said the same before the Apple Silicon announcement, but with that in tow, I can say it even more strongly.

This generation of iMac will quickly be remembered as a tombstone of everything old. By this time next year, Apple be deep into a transformation of the entire Mac lineup, featuring whole new architecture and largely new designs. I fully expect the ARM iMac to look entirely different. That is to say, modern. Wait for them.