The WWDC Format

The production quality of Apple’s WWDC keynote video was incredibly high. Swooping drone shots, sharply paced, a good variety of presenters, complementary slides and animations, and immaculate background sets. They really did step and embrace the fact that the show was being pre-recorded.

The effort was well received and I saw many people sharing the sentiment that this how WWDC should be done every year. I can’t say I agree. I yearn for them to go back to normal. Obviously, in the current health environment, that is not possible. When the world situation (eventually) improves, I am personally hoping Apple goes back to normal with its events. Doing something live, truly live, has this effervescent ambience that will never be matched by something that has been filmed ahead of time. The lingering danger of something going wrong with the demo is palpable, and that’s what makes live events great. The weeks of rehearsal and the confidence in the products shine through. Pre-recorded streams are always going to be perfect. This time, it was new, novel and impressive they could pull off such an elaborate presentation under stringent social distancing conditions. But one, two, three years down the line, the novelty wears off and it gets boring. I want to see a show, not watch a marketing video. The risk of live is what makes it.

The technical sessions were also all pre-recorded this year … and they should keep them that way. It was brilliant. The seminar format conveyed the information with more detail and more clarity. For learning materials, that’s exactly what you want. The scheduling was so much better too. All videos could simply be released at the same time each day. They weren’t beholden to the timetable and room capacity of the McEnery convention centre. I assume this was also less stressful for the developers and designers presenting their work. You still have to script and prepare for recorded filming work, but taping to a teleprompter is far less of an ordeal than needing to meticulously rehearse and rehearse for your one shot at presenting during WWDC week.

I think you can reconcile the appeal of live keynotes and the practicality of recorded session. In the hypothetical future, WWDC would still be an in-person event with consumer Keynote and developer State of the Union presentations on the Monday. Session videos would then be released that evening, leaving the rest of the week for extended labs, mixers and hands-on workshops for the developers in attendance.