Apple Arcade Reportedly Focusing On Games With Replayability


On calls in mid-April, an Apple Arcade creative producer told some developers that their upcoming games didn’t have the level of “engagement” Apple is seeking, the people said. Apple is increasingly interested in titles that will keep users hooked, so subscribers stay beyond the free trial of the service, according to the people. They asked not to be identified discussing private conversations.

On the calls with developers in April, the Apple Arcade representative cited a specific example of the type of game the company wants: Grindstone, an engaging puzzle-action game by Capybara Games that has many levels.

At the original March event, Apple Arcade was positioned as a subscription service offering an eclectic collection of novel and unique titles, drawing on the raw creativity of indie game studios, as well as mixing in some games from larger franchises. The fact that Apple was funding the games upfront meant that the developers had the freedom to create, in Apple’s words, “the best work of their lives” and without having to contort the gameplay to accommodate monetisation mechanics like interstitial ads, in-game currency, artificial time limits and such.

Of course, we aren’t privy to all the details and nuances of the April meeting, but the snippet provided by Bloomberg is a little unsettling. The problem with saying ‘we want more games like Grindstone’ is not that Grindstone is a bad game. It’s a great game actually, one of Arcade’s best. The issue is that it has the potential to pigeonhole creativity, thereby defeating one of Arcade’s supposed strengths. Game makers may not even bother to pursue new and innovative ideas because they now have to worry about its replayability prospects and fear the pitch would be ultimately turned down.

Some of my favourite games of all time are narrative-driven. They depend on a fixed-length story to engross you for a weekend. If developers working on those kind of games are scared away from the Apple Arcade platform, that would be highly unfortunate. It is exactly this ilk of games that struggle to survive under normal App Store economics, and may never be available on Apple’s devices without Arcade. In contrast, level-based games are already well suited to freemium business models.

I can understand Apple’s concern that they need reasons for people to stay subscribed for multiple months. The risk is if the library becomes is swamped by stage-based games that can offer hundreds of levels. Diversity and variety is important. It is very comparable to TV+ where Apple has rightly commissioned a mixture of content: some shows with recurring seasons, some limited series and standalone films. I also think there are strong arguments that Apple’s monetary commitments to Arcade are too small, especially when you look at what they are happily spending on the TV side. Adding a handful of big-budget high-production games into Arcade would surely be a good thing. As it stands, the budget for Apple’s two series order of The Morning Show exceeds investment into the entire Arcade library.