These are some mind-blowing statistics. 0.77% of their audience generated all of Playnomics’ first quarter revenue, totalling a tad under $600,000. The other 99% of players contributed zero to the company’s income, but have the essential role of attracting the 1% of players who become devoted to the games and are willing to pay for additional content.
Furthermore, 1% of the 1% who payed any money are responsible for a third of total revenue. That’s 134 people contributing a combined sum of $190,000, with an average spend of over $1,400 each.
Now, visualise expanding the sample population, slightly, to the top 20% of the 1% who payed any money. This tiny group (approximately 2700 people) accounts for 90% of total revenue.