Frederic Lardinois On Apple's Services

The area where manufacturers can distinguish themselves from their competitors is in the services they offer. Samsung has understood this and so has Google. Apple also knows that it needs killer services to keep its crown, but the ones it currently has aren’t all that great. Siri, for all its hype, still remains relatively useless. I still don’t quite understand iCloud, and developers now have better cross-platform choices than Apple’s cloud storage service (including Drive and SkyDrive from Google and Microsoft). iMessage is nice, but it’s not a killer feature and not something WhatsApp and other third-party developers haven’t already replicated and improved upon. The less said about Maps, the better.