Apple Airs 'Huge' And 'Camera' iPhone Ads

9to5Mac:

Apple has started airing two new iPhone 6 ads starring the duo of Jimmy Fallon and Justin Timberlake. Tim Cook unveiled two ads starring the pair during the iPhone 6 announcement earlier this month with ads that focused on the Health application and size of the phone.

The new ads, dubbed “Huge” and “Camera” started hitting airwaves tonight and focus once again on the size of the display and the upgraded cameras with enhanced image stabilization, slow-motion and time-lapse capabilities.

The idea of these ads is clever, but I don’t think they have been executed very well. Camera is decent, but Huge is cringe-worthy. Timberlake’s repetition of “It’s huge!” comes across as an insult. On top of that, these ads don’t scale well geographically. The ad requires you to recognise who is speaking and it is not obvious enough. At the iPhone event, Cook asked ‘Do you know who they are?’ to the crowd. It was followed by an awkward prolonged silence.