Apple's "Get Stuff Done" Promotion


The third week of Apple’s “Get Stuff Done” Mac App Store promotion began today, dropping prices on a new set of apps. During the first week of the promotion Apple discounted several task management apps, and last week, several organizational apps went on sale.

I hope Apple is planning on doing more promotions like this. As the data is structured around one category of applications, it is much more useful to App Store customers than the seemingly random “App of the Week” and “Editors’ Choice” picks.

Eventually, it would be helpful if these curated repositories can be can be surfaced somewhere in the interface, enabling future users to also benefit from this added layer of curation. For example, searching the Mac App Store for “to-do list apps” could link to this collection, with the assumption that human input will return better results than the store’s search algorithm could.