Anthony Kosner On The Fight Between Apple And Samsung For The Living Room
Apple, can play that game too, and possibly better than Samsung in terms of user interface and user experience—but it’s not exactly the game Apple thought it was playing. And in the world of advertising, Google has a clear advantage. It is possible that an alliance between Google and Samsung on TV could limit Apple‘s maneuvering room in the connected TV market.
Samsung effectively stole Android with its lineup of Galaxy-branded devices. I think Google will avoid another intimate partnership with Samsung as much as possible.
I also doubt that an advantage in targeted advertising will be the deciding factor in the ‘living room wars’.