My prejudices about the fashion world made me expect this interview to be a dull slog. I was very wrong. Menkes asks bold questions that the typical tech interviewers who get access to Apple executives, almost all of which are Apple PR shills, don’t dare ask. She asks Ive questions he clearly wasn’t prepared for: ‘People, in this audience in fact, are worried that Apple is eating at our luxury world. You are now competing with fine jewellery. What do you say to that?’.
I’m paraphrasing — watch the video to see it in context — but what a great question.