Twitter Adds New Website Card For Advertisers

We’ve tested the Website Card with a handful of brands like Citrix and Betabrand, whose campaigns saw significant decreases in cost-per-click (CPC) compared to campaigns that used an image and URL to drive website traffic. Betabrand’s CPCs were reduced by up to 85%, and Citrix saw a 92% decrease in CPC. In addition, UK-based mobile company Three saw a 26% higher Engagement Rate as well as a 64% increase in URL clicks when utilizing Website Cards.