The iMac No One Should Buy


Apple today announced a major update to its 27-inch iMac. By far the most powerful and capable iMac ever, it features faster Intel processors up to 10 cores, double the memory capacity, next-generation AMD graphics, superfast SSDs across the line with four times the storage capacity, a new nano-texture glass option for an even more stunning Retina 5K display, a 1080p FaceTime HD camera, higher fidelity speakers, and studio-quality mics.

The iMac has limped along for a decade on the same industrial design and last-gen technology. I think that will be a permanent blot on Apple’s record. It is a poor showing for the company’s only consumer desktop to lag behind the curve so much. This week’s refresh at least rectifies the biggest hole in feature set; the 2020 iMac lineup finally uses SSDs as standard. The T2 chip is new to the 27-inch iMac too, acting as the storage controller for fast read and write speeds, plus the security benefits and other niceties it provides.

The base model specs are pretty stingy, with Apple equipping all the 21.5- and the low end 27-inch machines with 256 GB SSDs. This choice basically forced them to offer a 1TB Fusion Drive as a build-to-order option, although it’s not available for the 27-inch as the T2 only speaks solid state. Zoom back to 2012 for a second, right after the all-SSD Retina MacBook Pro was released. Do you think people seriously thought Apple would still be selling spinning disks in 2020? Crazy right. Predicting a Retina future for every Mac also seemed obvious in 2012, and yet incredulously the base model 21.5-inch iMac display is a very much non-Retina 1920x1080 resolution.

New processor and GPU upgrades are fine but nothing to write home about. The 1080P webcam and ‘studio’ microphone array are welcome inclusions. The nano-texture glass option is interesting in that it shows Apple is looking to bring matte displays to more than just high-end pro products. The option costs $500 compared to the $1000 price jump on the Pro Display XDR. It would be cool to see it on a MacBook soon, maybe as a $200-$300 upgrade. Ultimately, this iMac update boils down to a perfunctory spec bump.

Unless your computer dies and you need a desktop Mac to replace it, I don’t think anyone should buy these iMacs. They just aren’t compelling. When you are buying an all-in-one machine, you are buying a point in time. It’s a non-upgradeable box. This is fine when the box is full of shiny things, all modern and new. From 2010 through 2015 I’d say, the iMac fulfilled that criteria. This was the era of the introduction of things like the razor-thin chassis edge, Retina 5K and Retina 4K displays, P3 wide colour and the like. From about 2016, the product was coasting along but the lustre was gone. Finally, the debut of the thin bezel iPhone X and the iPad Pro in 2018 firmly planted the iMac in yesteryear. Buying these iMacs is committing to technology and design that is already half-deprecated. I would have said the same before the Apple Silicon announcement, but with that in tow, I can say it even more strongly.

This generation of iMac will quickly be remembered as a tombstone of everything old. By this time next year, Apple be deep into a transformation of the entire Mac lineup, featuring whole new architecture and largely new designs. I fully expect the ARM iMac to look entirely different. That is to say, modern. Wait for them.