When I first read this, I skimmed it and came to the assumption that the deal was somehow specific to Time. However, further down in the article, Cue elaborates on the “agreement”.
Neither Apple nor Time Inc. would discuss the exact financial terms of the agreement, but Mr. Cue said Time Inc.’s heft did not influence them. “We offer the same terms to everyone no matter how big or how small,” he said.
In essence, 30% to Apple, 70% to Time. Apple didn’t compromise in any way; it made the same deal to Time as it does to individual developers. Not many other companies can say that.