The T-Mobile iPhone Launches In The US


“Today has been gangbusters for T-Mobile,” Chief Marketing Officer Mike Sievert said in a statement to AllThingsD. “We experienced lines out the door this morning at nearly all of our almost 3,000 stores nationwide.”

Not all the lines persisted, though, with some critics of the company noting that later in the day stores were marked by a lot of no-longer-needed stanchions.

Whereas most product launches don’t even get a line, Apple gets criticised for having thinning lines (which started off “gangbusters”) as the day ends, for a launch of an iPhone that is not brand-new nor exclusive and is considered to be nearing end-of-life.

Apparently, this is called “being objective”.