Snapchat Announces 'Stories' 5 October 2013 bzamayo.com/snapchat-stories The Verge: Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. You create your Story as you go about your day by tapping “My Story” above the friends you want to send a snap to. Or, you can tap a new shortcut button in the app’s camera screen to instantly post a snap to your Story. But unlike conventional snaps, Stories don’t disappear in a puff of ephemeral smoke after you’ve watched them. You can watch a friend’s (or your own) Story over and over. How do you monetise a free app that creates temporary content? You don’t.