Samsung Executive Discusses Public Response To The S4 9 January 2014 bzamayo.com/samsung-talks-s5 Bloomberg: The Galaxy S4 may have fallen short of consumer expectations because its design was too similar to its S3 predecessor, Lee Young Hee said. The next handset likely will be different, she said without providing specifications, including screen size. “When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big,” she said. “For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.” If it looks the same, how will people know I upgraded?