Most software company acquisitions in the tech world at the moment are head turning and puzzling but this isn’t one of them, as far as I’m concerned. Pinterest is a social bookmarking website with a focus on photography. A purchase of Instapaper allows them to easily grow into other content types, namely text.
Hidden at the bottom of this announcement is a ‘sunsetting’ of Instaparser, a paid API endpoint for developers to take advantage of Instapaper’s intelligent article parsing. The service is shutting down in November. It launched in April, now being shuttered in the same year it was debuted. This is pretty crappy especially given Instaparser was a paid service charging hundreds of dollars per month for an API key.
Personally, I didn’t see the motivation for Instaparser to exist. It sucks for those who adopted it but shutting it down is the right strategy for a company that is otherwise very focused on just doing one thing. It was a mistake to release Instaparser at all.