These ads are so bland and so boring. It’s thirty seconds of specs superimposed over rotating renders of the two phones. There’s no narration either — just a common pop soundtrack backing the video. When I read The Verge’s article, I thought there must have been a mistake with the embed. I haven’t seen something this terrible for a long time. They’ve turned a list of hardware details into a moving PowerPoint presentation. As you watch the bland scenes roll, particularly when the reversible USB-C port is highlighted as a headline feature, you can almost feel your brain getting bored and your eyes drifting away.