I visited the Company Store earlier in the year and it did feel weird. For a shop that was annexed onto Apple’s main campus buildings, it didn’t reflect any of its modern culture. It wasn’t dilapidated but it was out of date. The old Company Store was a weird amalgamation of clothing store and PC World. The new redesign isn’t some display of grandeur — it’s just an Apple Store. It still sell merchandise, but that isn’t the focus. It’s a better projection of modern Apple.
The merch is a lot more serious than the old gear. Maybe some will miss the old joke T-Shirts. I think its fine to leave that stuff behind.