So many people use a proxy to access Netflix in the UK. The US content library is way better, like twice as good. Everyone at university proxied Netflix to access the American exclusive shows. The market is huge; there is even a ‘Netflix Proxy’ app monetising the demand in the Chrome Web Store. Removing that capability will cause a considerable number of people to unsubscribe. I can’t speak for other countries but I reckon they have a similar situation, with high Netflix proxy usage because their official region-locked content library is lacklustre. It’s a cat and mouse game, of course. There will be a new workaround soon enough.