King Files For IPO


King Digital Entertainment, the UK-based game publisher behind Candy Crush and several other big mobile games, has filed its initial IPO papers with the SEC, and says it wants to trade on the NYSE under the “KING” ticker. The initial appeal for investors will be obvious: This is a huge, fast-growing company. And the risk is obvious as well: It’s a huge, fast-growing company based around a single game.

Zynga and Rovio haven’t been able to grow past their respective one-hit wonders. I don’t see any reasons that mean King will fare any better.