The hire is interesting when put in context of the infamous Apple-Adobe HTML5-Flash wars. In February 2010, Lynch wrote this on the Adobe blog:
Longer term, some point to HTML as eventually supplanting the need for Flash, particularly with the more recent developments coming in HTML with version 5. I don’t see this as one replacing the other, certainly not today nor even in the foreseeable future.
Most people can’t defend this stance … a mere three years later. I suppose that “some” would argue Flash is still quite prevalent today, but the trend is — in my mind — indisputable.