USA Today Interviews Federighi And Ive19 September 2013bzamayo.com/jony-ive-federighi-interviewUSA Today: And if that next new and better thing really and truly couldn’t be a technological device, Sir Jonathan, what would it be instead? Ive mulls. “I’d like to design cups.” Cups? “Cups.” With handles or without? “Ah,” he says with a grin. “That’s for me to know.” And, judging from Ive’s track record, for the rest of the world to buy. This is a great interview, in two respects. Not only does it show Apple in a good light, but it is also enjoyable to read.