Following Up On The
Munster released a study today that says iPhone usage among teenagers has risen from 40% to 48% in the US, and the ‘expected purchase levels’ have remained constant at 68%.
Obviously, Munster’s study could be as unreliable as Buzz Marketing’s. The difference is that Munster doesn’t say it is “definitive” and his study matches up with other marketshare signals — the iPhone is successful. Munster also opts not to use demeaning language like “cooleratus”.