At first glance, a $1000 iPhone sounds ridiculous. A four digit price tag certainly evokes the necessary sticker-shock clickbait. If you think about and make some guesses though, it’s almost a non-story. A top-spec iPhone 7 Plus 256 GB model costs almost that much ($969) new from the Apple Store today.
With the forerunning rumors indicating Apple will be releasing both the radically-new OLED ‘iPhone 8’ and two cheaper iterative ‘iPhone 7s’ models (colloquially named), it is pretty logical for the amazing all-glass bezel-less monolith to be premium priced.
Assuming the OLED iPhone is bundled with 256 GB storage, a $1000 price point is only slightly higher than how the status quo stands right now. Apple can afford to start the base price of its fancy new model so high because it will also offer the iPhone 7s model at the usual storage tiers and price points.
This strategy will no doubt push iPhone average selling price upwards with a good mix of buyers opting for the shiny new stuff (myself included), which is clearly a goal for the company as unit sales growth lessens. With all that in mind, a rumor saying the next flagship iPhone will be circa $1000 isn’t all that crazy. Who knows if Fast Company’s source is reliable.