Cowen's Survey On The Demand For iPad Mini
When I first read this my eyes blew up; 42% of iPad Mini purchasers surveyed see it as a replacement for a Windows PC.
I’m not sure whether this number is so ridiculously high because of a statistical fluke or because people genuinely feel that they could use a 8 inch iPad as their primary “computer”.
I have been bullish on the iPad in general, but I was ignorant to the fact that normal people might be able to get by with a Mini as their primary PC.
If you do the calculations, only 61 people of the total study actually expressed that view; this is because the 42% number is quoted in relation to the number of respondents who planned to buy a Mini, not 42% of the whole. It’s also unclear how the question was interpreted by respondents; “replacement” can be quite ambiguous in meaning.