It’s been a while since Apple has released software with such craft and care, as is on display here. Without even using the apps, the screenshots stand on their own as an impressive feat. I love how these apps are sophisticated in scope whilst still highly accommodating to touch input. A fair few ‘pro’ apps that have come to iPad in recent years just assume the user is working with an attached keyboard and mouse. They basically give up on the touchscreen part of the tablet form factor, because it’s easier to get their desktop app ported that way. No such shortcuts have been taken here. You could ably use Final Cut and Logic with just your finger on an iPad screen. I love to see it.
When these apps ship in a couple of weeks time, there will immediately be a laundry list of complaints from pro users about missing features and reasons why these iPad apps can’t replace their Mac workflow; many of those reasons will be the fault of the platform itself, like file management or access to plugins and I/O. Those negative headlines will inevitably happen, but I don’t think it matters much. This is Apple seriously putting its stake in the ground, and some people will be able to use these apps for real right out of the gate. Apple can and will keep chipping away at solving the outstanding problems to capture more and more use cases.
Apple has been crying wolf about the iPad as a productivity machine for far too long. You can’t deny that this announcement is a great start to fight that narrative.