Rumoured MacBook Air Changes
Kuo says that he expects Apple to release a new MacBook Air “with a lower price tag” during the second quarter of 2018, meaning we should see it sooner rather than later. The analyst expects that the more affordable MacBook Air will help push MacBook shipments up by 10-15 percent this year.
For years, critics (including me) have complained that the stagnant MacBook Air does not represent $999 worth of value anymore. Whilst it is refreshing to hear news about the product being given serious attention and the rumour technically answers the criticism, it’s not following the spirit of what people wanted. Rather than modernise its screen quality and bezel design, they are apparently making it cheaper. It’s almost like Apple is doing everything possible to not put a Retina display on the MacBook Air.