Apple Is Planning To Use Retail Store Employees To Improve Maps


MacRumors has learned that Apple is piloting a program to tap into its vast number of retail store employees to help improve the company’s new Maps app for iOS 6. Details on the initiative remain unclear, but multiple sources have indicated that participating stores will dedicate 40 hours of staff time per week, distributed among a number of employees, to manually examine Apple’s mapping data in their areas and submit corrections and improvements.

Fixing something with pure, brute-force manpower is a very Googley solution to a problem.

Until more concrete details come to light, it is hard to say whether this is a good move or not. However, it does show that Cook meant what he said in his open letter. They weren’t just empty words.