Only Apple could get arrangements like this. This is the kind of thing where Apple’s competitors don’t stand a chance. They simply don’t have the market power to negotiate on these axes.
Another great example is shown through Apple Pay launching in the UK. Apple motivated merchants into hanging Apple Pay signs before the service even launched, has banks paying out their own marketing budget to advertise Apple Pay in newspapers and got Transport for London to promote Apple Pay heavily on the tube network. Mobile payments services have existed for ages, especially in the UK, but no one has managed to achieve this level of attention.