At the beginning of the year, before rather more world-threatening matters took hold, I was toying with an idea to make a review compilation of all the 5G adverts being shown on TV by carriers. What I’d noticed is just how many of these ads would demonstrate things that had nothing to do with 5G at all. Invariably, they would depict feats that would have been perfectly achievable on a LTE network, or take place in contexts where people would have had access to fast broadband and WiFi anyway. It would have been a fun video.
Just like how television manufacturers forced 3D onto the market because they needed something new to try and entice buyers, 5G is driven by carriers trying to find reasons for customers to upgrade their plans and their phones in an age of ever-elongating phone replacement cycles. Carriers have also had to commit to huge outlays in order to get 5G deployed, so they are basically forced to promote it to reclaim their investment.
5G is the future, but as far as I’m concerned there’s no rush. Last year, Android phones started cropping up with first-generation 5G support. The 5G coverage area was so small, it basically wasn’t available to anyone and it didn’t matter at all. Fast forward a year, and coverage is better. Not ubiquitous by any means, but at least it exists.
Enter the iPhone 12. One of the first slides projected on the Steve Jobs Theater stage by Mr Verizon read “5G just got real”. But has it? I still can’t muster up one reason why anybody needs 5G today. Even if you assume universal network availability, there is nothing that you do with a phone that demands higher download speeds than what a decent LTE connection offers. I look to Apple to introduce new technologies and show us why we need them. Apple may have said the word 5G seventy times during its hour-long presentation but at no point could it come up with a meaningful use case. Usually, Apple only adds features to the iPhone when it has end-user motivation to do so. Unfortunately, with 5G, I think they are participating in the smoke and mirrors 5G racket just as much as the carriers are.
I get it. Market forces mean they kind of needed 5G in the iPhone this year, especially to keep up in geographies like China where 5G deployment is further along. The carriers are thrilled they now have four mainstream phones to push the 5G agenda with, and that will undoubtedly benefit Apple’s bottom lines too. I’m not saying Apple shouldn’t have done 5G now. I guess I am disappointed that they have joined in on the charade. 5G should have been presented as an arrow in the quiver of iPhone 12 features, not the primary reason to upgrade your phone.
Apple has spent so much of its feature budget this year on 5G, their hand is forced to act like it’s something that it is really not. At one point, Cook tried to argue that 5G is good for security because it will mean iPhone users won’t have to connect to public unsecured WiFi as often. Like, come on. It’s a nice to have as far as future-proofing the device is concerned, but that’s about it.