I wonder what the growth numbers would look like if games revenue was excluded. How much of that 40% growth is accountable to crappy freemium pay-to-win mobile games? I don’t think the App Store outlook is bleak but its health is not solely defined by how much its revenue increases year-over-year. A platform that can cultivate hundreds of addictive gambling ‘games’ — and nothing else — is not what I would consider a success.
Apple doesn’t release breakdowns of the headline statistics so it’s impossible to know if that is the truth, of course, but it is certainly true that the top grossing apps on the store are all freemium games with purchasable digital currencies. In the same press release, though, Apple lists quality non-freemium apps such as Prisma, Lumino City, Procreate and djay as being among the ‘most successful’. The definition of success (profit, revenue, or download count?) is unclear but it is encouraging to see those apps featured as examples of developers that are thriving.