Carter Dotson On App Store Discovery
The hard truth, however, is that both iOS and Android are doing fine without Apple and Google making the effort to ensure that relevant and quality content is pushed out to consumers – consumers are downloading more and more apps anyway.
So, it’s time for developers to stop moaning about app discovery. Apple and Google don’t owe you anything – it was your choice to support their platforms, and so it’s your job to make sure that decision was a worthwhile one.
Apple should do more. Until they do, it’s up to developers to maximise their success under the current constraints. Every developer has the same complaints, because everyone is on an (almost) equal playing field.