App.Net 'Winding Down' Developer Incentive Program And Stopping Active Development

The good news is that the renewal rate was high enough for to be profitable and self-sustaining on a forward basis. Operational and hosting costs are sufficiently covered by revenue for us to feel confident in the continued viability of the service. No one should notice any change in the way the API/service operates. To repeat, will continue to operate normally on an indefinite basis.

The bad news is that the renewal rate was not high enough for us to have sufficient budget for full-time employees. After carefully considering a few different options, we are making the difficult decision to no longer employ any salaried employees, including founders. Dalton and Bryan will continue to be responsible for the operation of, but no longer as employees. Additionally, as part of our efforts to ensure is generating positive cash flow, we are winding down the Developer Incentive Program. We will be reaching out to developers currently enrolled in the program with more information.

So, it’s “profitable” as long as no one is on the company’s payroll full-time and they stop paying developers for their usage contributions. Basically, has run out of road. There’s no way this service makes a resurgence. Developers weren’t building on the platform with the money incentives intact. Take it away and you really have got nothing.

The user base of will slowly diminish as people gradually stop renewing. At some point, likely not too far in the future, it will get shut down completely.

The ecosystem side of was always doomed, but I want to make one remark about the Twitter-clone aspect of the service. I joined in late 2012 with much chagrin. I posted on about 130 times in total over that period. I’ll write that number of tweets in a week, easily. Kinda sums it up.