Amazon Announces "GameCircle"

Amazon Mobile App Distribution Blog:

GameCircle will make achievements, leaderboards and sync APIs accessible, simple and quick for you to integrate, and will give gamers a more seamless and entertaining in-game experience.

Is it just me, or is simply making a carbon-copy of Apple’s ecosystem not the best way to ‘win’? For instance, if Amazon could create a Netflix-that-doesn’t-suck (that has recent movies and TV shows), that would be much more appealing to me than a Game Center clone.