Amazon Announces Fire TV


Amazon Fire TV is a tiny box that connects your HDTV to a world of online entertainment. With a huge selection of TV episodes and movies, voice search that actually works, plus exclusive features like ASAP and Amazon FreeTime, it’s the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, music, photos, games, and more.

I am disappointed by this announcement. The product is satisfactory but it’s not the big-leap forward in television I am waiting for. The Fire TV is nearly identical to what’s already on the market. It’s like an Ouya from a brand someone actually recognises.

For example, in the presentation, they scolded Apple TV by showing some scathing reviews about its awkward D-Pad based input. Yet, the product they are offering isn’t much of an advancement. The Fire TV remote does have an inbuilt microphone for performing searches via voice recognition, but its primary input method is still a D-Pad.