I am disappointed by this announcement. The product is satisfactory but it’s not the big-leap forward in television I am waiting for. The Fire TV is nearly identical to what’s already on the market. It’s like an Ouya from a brand someone actually recognises.
For example, in the presentation, they scolded Apple TV by showing some scathing reviews about its awkward D-Pad based input. Yet, the product they are offering isn’t much of an advancement. The Fire TV remote does have an inbuilt microphone for performing searches via voice recognition, but its primary input method is still a D-Pad.