Apple Trying To Arrange Commercial Free Tiers For New TV Service

Jessica Lessin:

In recent discussions, Apple told media executives it wants to offer a “premium” version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to people briefed on the conversations.

I wonder how this works for content that is being broadcast live. What useful thing can Apple customers do whilst they wait for the channel to finish showing commercials to everyone else?